See Donna Kelce’s Custom Jacket for Son Travis’ 2024 Super Bowl Game


Mama Kelce is ready for a showdown! 

On Sunday, Donna Kelce showed off her game day fit, complete with a custom jacket that includes embroidered labels and iron-on patches, ahead of Super Bowl LVIII.

In an Instagram post, the 71-year-old mom of Kansas City Chiefs tight end Travis Kelce shared the black letterman jacket she received from Stoney Clover, which also includes nods to her son, her own nickname and potentially even Travis’ girlfriend, Taylor Swift

#OOTD Thanks bunches to @stoneyclover for the custom game day fit 🫶” she wrote on Instagram next to a photo of herself in the jacket, smiling ear to ear while sporting red glasses and a red beaded necklace. Donna also added “#superbowl #superbowllviii #NFL” to her post. 

On the back, the jacket includes iron-on patches reading “Super Bowl LVIII” in massive block lettering and “Mama Kelce” in a comic book-like font. The collar also includes her “Mama Kelce” nickname, delicately stitched in white thread on the left side above the official Super Bowl LVIII logo. 

The potential nod to Taylor comes in the form of Travis’ jersey number, 87, in red and gold glitter and ironed onto the left arm of the jacket above a white embroidered heart, which some online speculated could be a reference to Taylor and Travis, both 34. 

This year’s jacket is a little more focused and one-note than her 2023 Super Bowl outfit, which was equally split down the middle in support of Travis and the Chiefs and Jason Kelce — the elder of her two sons — who was playing with the Philadelphia Eagles. She also wore a jersey with Travis’ number on the front in Chiefs colors and Jason’s number, 62, on the back in Eagles hues.

Getty Images

Donna is expected to watch the Super Bowl on Sunday from a suite alongside Taylor, husband Ed Kelce, Jason, 36, Kylie Kelce, 31, and other friends and family members. TMZ reported Saturday that Travis recently purchased a luxury suite inside Allegiant Stadium in Las Vegas so that his and Taylor’s family and friends can sit together as the Chiefs take on the San Francisco 49ers.

The outlet reported, citing sources with direct knowledge, that the Midnights singer’s mom Andrea Swift, dad Scott Swift and brother Austin Swift — as well as Austin’s girlfriend Sydney — will sit with Travis’ family in the suite. TMZ also reported that some of  Taylor’s friends will also tag along, though it’s unclear if it’ll be her famous friends.

As for the price tag of the luxury suite, there are reports that the price can range from $180,000 for four tickets and as much as $1.8 million for 20 tickets. According to DAZN, each suite can accommodate up to 22 people. The suite includes a full-service bar, private lounge, kitchenette and bathroom. And, yes, there’s all-you-can-eat grub and drinks — like wagyu beef hotdogs, BBQ burnt end burritos, carne asada fries and more.

Super Bowl LVIII – which is airing on CBS and streaming live on Paramount+ – is at Allegiant Stadium in Las Vegas, Nevada, and has the Kansas City Chiefs facing off against the San Francisco 49ers. Keep checking ETonline for more from the big game, including photos, exclusive interviews and more.



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